Are You Scrambling for the Money Ball? Try These Low Cost Marketing Tips to Attract Golfers in a Tough Economy.

Laying up to avoid risk is good golf management. But when it comes to marketing, pulling back too much can be hazardous.

Sizzle, freebies and cooperative ventures can quickly amplify bang for the buck.

- Email Special Offers - Reach out to your current database of players with special offers that might include discounts, enticements for referrals and premiums -- logo hats, towels, etc. -- for sign-up on a specified day and time during slower periods. Email promotions sent every week or twice a month are inexpensive and not considered unreasonably frequent by golfers, who often play weekly.

- Start an Ongoing Referral Program - Ask your golfers to refer friends and family in return for special awards - discounts, even gift certificates donated by other local merchants. Be sure to capture the email addresses of any referrals. Read more...

Inbound Web Links
Pot Hole Bunker or Prime Traffic Builder?

You want to build traffic to your web site, right? Proof positive, links form the foundation of traffic building through search engines.

Let's start with an example. Bob is traveling to Chicago and wants to line up a golf game there. So, he makes a key word query using a search engine such as Google or Yahoo. This is his query: "golf courses Chicago". Immediately, he receives a "return" page of web sites, editorial content, advertising and often a map of various course locations. In a few minutes, Bob can compare prices, read about the courses, find an ideal location, book a tee time and off he goes. Read More...

Plain Speak

Web Site Landing Page - A landing page is often used for capturing leads.
Suppose you place an online advertisement with another web site and the ad contains a "call to action" for golfers to book tee times at your course. A potential customer clicks on that ad. What then?

Rather than link the ad to your site's home page, it is prudent to link the ad directly to your site page where the tee times can be booked. Because it has booking capability, this page is called a transactional landing page and often contains information specifically related back to the advertisement. Your ad designer or web developer can help you with the setup.